Privacy policy

 

Privacy Policy

Effective Date: 05/02/2025

This Privacy Policy describes how BLOOME™ ("we", "us", "our") collects, uses, discloses, and protects your personal information when you visit, use our services, or make a purchase from bloomelab.com or otherwise communicate with us (collectively, the "Services"). By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Effective Date" at the top of the Privacy Policy, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

We collect and process personal information from you in various ways depending on how you interact with our Site and use our Services. The information collected may include but is not limited to:

  • Personal Information You Provide Directly to Us: When you register for an account, purchase products, communicate with customer service, or sign up for newsletters.

  • Personal Information Collected Automatically: Through the use of cookies, web beacons, and other tracking technologies.

What Personal Information We Collect

The following are the categories and types of personal information we may collect:

  • Identifiers: Name, address, email address, phone number.

  • Commercial Information: Purchase and transaction history, payment details, billing and shipping information.

  • Account Information: Username, password, security questions.

  • Internet Activity Information: IP address, browsing and search history, device information, cookies data.

  • Geolocation Data: Location derived from your IP address or device.

  • Sensitive Personal Information: Payment card details (only for transaction purposes).

Google Signals and Advertising Features

We use Google Signals as part of our use of Google Analytics to collect information for personalized advertising and improve our services.

Google Signals collects anonymized user data, including information about device usage, location, and browsing behavior. This helps us better understand user behavior and deliver more relevant ads to you.

What Google Signals Collects:

  • Demographic Information (e.g., age, gender)

  • Interests (based on browsing activity)

  • Location Data (derived from IP addresses)

  • Device Information (e.g., mobile vs. desktop)

  • Cross-device Interaction (for users who switch between devices)

How We Use Google Signals Data:

We use this data to:

  • Serve more relevant advertising to users on our website and across other websites.

  • Analyze user behavior and trends, and improve our content and user experience.

  • Enable remarketing to users who have previously interacted with our website.

How to Control Google Signals Data Collection:

You can manage your preferences for personalized ads through your Google Account settings. To opt out of Google Signals, you can adjust your Google Ad Settings here, or control cookie settings through your browser.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze trends, and improve the performance of our Services. Cookies are small files placed on your device when you access our website. You can control the use of cookies through your browser settings, including blocking or deleting them.

For more information on cookies and how we use them, please refer to our Cookie Policy.

How We Use Your Personal Information

  • To Provide Products and Services: We use your personal information to process transactions, fulfill orders, create and maintain accounts, and provide customer support.

  • Marketing and Advertising: We may send promotional emails, display relevant ads on our website, and share personalized advertising. You can control advertising preferences through your browser or Google Ads settings.

  • Security and Fraud Prevention: To protect our Services and users from fraud, abuse, and other illegal activities.

  • Communications: We may contact you regarding your orders, account, or general updates related to the Services.

How We Disclose Personal Information

We may share your personal information with third parties in the following scenarios:

  • Service Providers: To assist with payment processing, customer support, data analysis, fulfillment, and IT services.

  • Affiliates: For operational purposes within our corporate group.

  • Legal Compliance: If required to do so by law, including responding to legal requests, subpoenas, or investigations.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

International Data Transfers

Your personal information may be transferred, stored, and processed in countries outside of your country of residence, including the United States. We take steps to ensure that any international data transfers are compliant with applicable data protection laws, using mechanisms such as the European Commission's Standard Contractual Clauses (SCCs).

Your Rights and Choices

Depending on your location, you may have the following rights concerning your personal information:

  • Right to Access: You may request a copy of the personal information we hold about you.

  • Right to Correction: You can request corrections to any inaccurate or incomplete personal information.

  • Right to Deletion: You may ask us to delete personal information we hold about you, subject to certain exceptions.

  • Right to Object: You may object to certain processing of your personal data, including direct marketing.

  • Right to Data Portability: You may request that we transfer your personal information to another service provider in a structured, commonly used, and machine-readable format.

  • Right to Withdraw Consent: If we process your personal data based on consent, you have the right to withdraw that consent at any time.

For any of the above requests, or if you have any concerns about how we process your data, please contact us at info@bloomelab.com.

Complaints

If you are not satisfied with how we process your personal information, you have the right to lodge a complaint with a supervisory authority in your jurisdiction, such as the Information Commissioner's Office (ICO) in the UK, or your local data protection authority.

User-Generated Content

Any content you choose to post or share publicly through our Services, such as reviews or comments, may be visible to others. We are not responsible for the privacy of any such content, nor for how third parties use or misuse the information shared.

Contact Information

For any questions regarding this Privacy Policy or your data rights, or to exercise your rights, please contact us at:

BLOOME™

Email: info@bloomelab.com

Address: CKLS Holdings LLC dba Bloome Lab
9663 Santa Monica Blvd.
90210, Beverly Hills, California

Effective Date: 05/02/2025